Jewellery designer and manufacturer L’azurde launches new composable commerce website on BigCommerce

L’azurde Company for Jewelry has launched on the BigCommerce platform.

With a presence in Saudi Arabia, Egypt and the United Arab Emirates, L'azurde produces over 3,000 different jewellery models each year.

After dealing with performance and integration limitations on Magento, it turned to BigCommerce and a composable commerce approach to scale with the company’s growth.

Since its launch on BigCommerce, L’azurde says it has seen its conversion rates double in addition to overall sales growth and improved uptime and site stability.

“The decision to replatform was fuelled by our commitment to future-proof our business,” says Marcelo Da Silva, Group Head of Omnichannel at L'azurde.

“We recognised the importance of being nimble in a rapidly evolving market.”

“With BigCommerce, we have a platform that prioritises flexibility, empowering us to implement innovations swiftly and launch new features seamlessly so we can deliver amazing customer experiences and leave technical platform management to the experts.”

L’azurde worked with BigCommerce partners to create a custom headless storefront that integrated seamlessly with the latter’s e-commerce platform.

Leveraging the Next.js framework, it relied upon BigCommerce’s partner ecosystem to build a modern, composable site that enabled it to manage its product catalogue, inventory and customer data efficiently.

L’azurde’s composable tech stack includes integrations for its CDXP, order management system, PIM, CMS and search and merch tools.

The BigCommerce back end provides the infrastructure for e-commerce at scale, handling key functions such as order processing, security payments and inventory management.

“Shoppers today demand personalised experiences, streamlined checkouts and responsive interfaces,” says Da Silva.

“Our replatforming efforts are geared toward meeting and exceeding these expectations. With the advent of AI, augmented reality and other cutting-edge technology, BigCommerce allows us to integrate seamlessly with a diverse array of third-party applications and services.”

“This freedom from vendor lock-in empowers us to use a tech stack tailored to our unique needs, fostering innovation and adaptability.”

“L’azurde really took full advantage of our open platform and strong partner ecosystem to get a fully functioning composable site up and running in just five months,” says Mark Adams, Senior Vice President and General Manager of EMEA at BigCommerce.

“They are experiencing meaningful benefits in such a short amount of time. This project demonstrates that composability is effective and does not need to be overly complicated in order to land results.”