Home improvement and gardening retailer Leroy Merlin deploys Hanshow electronic self labels across French stores

Hanshow and Leroy Merlin have partnered to deploy ESLs across over 50,000 products integrated with the the latter’s mobile app in France.

Customers can now experience easy product geolocation and personalised recommendations in Leroy Merlin stores. After 18 months of R&D, the retailer implemented a fully customised solution in all its outlets.

Leroy Merlin’s integration of Hanshow ESL into its app offers geolocation in-store to guide customers to products and aisles.

The ESL solution also provides price consistency between online and offline channels, boosting the user experience with various features such as customer reviews, enriched product descriptions, access the Home Index to assess a product's environmental and social impact, and the ability to flash labels directly from the application.

"We have successfully met the expectations of Leroy Merlin customers by developing a solution that enhances the in-store experience. By combining data and technological innovations, we have created a tailor-made tool that delivers a personalised experience for each customer," says Pierre Fosseux, VP at Hanshow France.

Whether it's stock management, restocking, or Click and Collect order preparation, the geolocation of products in the shop is pitched as a real time-saver for staff, who can devote themselves to focusing on higher value tasks.

"It now takes sales staff around 75 seconds to pick up a product, instead of 90 seconds previously, for orders placed online and picked up in the shop within a two-hour window chosen by the customer," says Olivier Personne, Merchandising Optimisation Manager at Leroy Merlin.

"The solution co-constructed with Hanshow enriches the customer experience across online and offline channels while simplifying in-store team tasks. Currently deployed in France, it is designed for larger-scale rollout in other Leroy Merlin locations," says Hugues Hartung de la Roer, Concept & Merchandising Director at Leroy Merlin France.