Game changer for Wolt Ads retail media solution as it utilises AppsFlyer Data Collaboration Platform

AppsFlyer, a specialist in data collaboration solutions, marketing measurement, and data analytics, has announced a partnership with Wolt, which operates in the local commerce and delivery space.

Through the tie up, Wolt Ads - Wolt’s retail media solution - will utilise AppsFlyer’s Data Collaboration Platform (DCP) to share and collaborate on first-party data with advertisers and partners securely. 

Brands will be able to leverage Wolt's data to create precise and tactical audience segments, and accurately measure campaign performance. By leveraging AppsFlyer’s capabilities, Wolt Ads now enables brand partners to independently build segments using their audience expertise and measure campaign performance at a highly granular level, connecting sales back to campaigns.

“AppsFlyer’s partnership with Wolt Ads has transformed retail media’s capabilities for us,” says Catalina Salazar, Global Head of Wolt Ads. “The solution helped us not only enable audience creation for our brand partners, but also measurement of the media plan end-to-end across our in-app and off-app touchpoints. This innovation enhances precision and most importantly, drives measurable outcomes, making it a game-changer for how we deliver value to our partners and their customers across 29 markets.”

"The partnership we've built with the Wolt Ads team has been an amazing case study in redefining what’s possible in retail media," says Tami Harrigan, VP of Privacy Cloud at AppsFlyer. "Collaborating to build a solution specific to Wolt’s unique data needs was remarkably successful and showcased the immense scope and flexibility of AppsFlyer’s data collaboration platform, especially concerning its ability to boost retail media performance.” 

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.