Buckle makes move from Window-based PoS system to mobile first Aptos ONE application

US speciality retailer Buckle has selected Aptos ONE as its new Point of Sale (PoS) platform.

Headquartered in Kearney, Nebraska, it offers a curated mix of on-trend apparel, accessories and footwear, and operates 440+ retail stores in 42 states. Known as a denim destination, each store carries a wide selection of fits, styles and finishes from leading denim brands, including Buckle’s exclusive brand, BKE.

It has been leveraging Aptos software since 2018 and is moving from its Windows-based PoS system to Aptos ONE, which is a mobile first application.

“This is an extremely cohesive system, offering advanced store operations and guest engagement capabilities within a flexible platform,” says Brandon Hauff, Vice President of IT at Buckle. “With the Aptos ONE app, our teammates have everything they need to add value to the guest experience, including guest insights, product details, inventory information and loyalty status. 

“Our mission is to create the most enjoyable experience possible for those shopping with us and those working for us. Our investment in Aptos ONE supports that mission, bringing to life an experience that is relevant, informed and frictionless.” 

Aptos GM Jeremy Grunzweig, says: “Buckle has consistently demonstrated excellence in retail operations, fostering a culture of learning, growth and evolution. With advanced omnichannel and customer engagement capabilities, Aptos ONE is uniquely equipped to support its dedication to unified commerce and creating enjoyable shopping experiences." 

“We are making a significant R&D investment in Aptos ONE. As a customer, Buckle sees a strategic opportunity to help shape the direction of what they believe is the PoS platform of the future. We are proud to extend our partnership with Buckle as it adopts Aptos ONE.”

2024 RTIH INNOVATION AWARDS

PoS systems were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.