Former Trigo boss Michael Gabay talks development of 'new disruptive, advanced, category leader tech company'

Michael Gabay, Co-founder and President at autonomous stores specialist Trigo, has taken to social media to tease a new venture.

He stepped down from the CEO role at Trigo last year to pursue this, with his brother and co-founder Daniel now leading the company into a loss prevention focus.

In a LinkedIn post, he said: "I’m excited to welcome 2025 with news of a new amazing venture, new team, exciting collaborations, and dreams of building a new disruptive, advanced, category leader company."

He added: "We're under the radar currently, I'd just say technology has the power to empower us to work smarter and innovate faster in ways we’ve only just begun to imagine.”

“A big thank you to all my friends - my partners Dor Israeli (Director of Technology at Quantum Machines), Elon Hait (CEO at Artemis Defense Solutions) and Jason Busch (Managing Director and Co-founder at MetailMiner), our design partners, tech partners, and investors, for your support, friendship and inspiration. I’m thrilled for what lies ahead. Stay tuned!!"

RTIH will bring you further information on the new venture as soon as we receive it.

Trigo Vision

Trigo Vision recently announced an addition to its technology suite, introducing a CapEx free loss prevention solution.

Trigo has leveraged its frictionless retail technology, used by the likes of the UK’s Tesco and Germany’s REWE, to help those struggling to balance shrink reduction with a free flowing and non-intrusive customer shopping journey.  

Its system tracks shopping journeys and human-product interactions in real-time, even with partial camera coverage. This eliminates blind spots by connecting the dots between different camera angles in store aisles to detect potential theft or unintentional checkout errors. 

"Traditional retail security creates an impossible compromise between prevention and customer experience. Caught in a Catch-22, retailers must prioritise creating an enjoyable shopping experience while still safeguarding inventory," says Trigo CEO Daniel Gabbay. "Our technology eliminates this tradeoff by delivering unprecedented visibility without treating customers like suspects."

Once the system is implemented, retailers can select from multiple response protocols - from subtle customer service interventions to direct security measures - based on their unique preferences and regional requirements. 

Trigo’s FreeFlow Engine delivers real-time insights without requiring customer registration, personal identification,  post-purchase adjustments or blind spots between aisles and checkout. 

Its new approach involves leveraging existing CCTV infrastructure within stores, thereby eliminating the need for extensive capital expenditure on new hardware. Implementation requires only connection to existing network video recorder (NVR) systems and PoS integration, enabling rapid roll-out. 

The solution is designed to deliver extra value in high theft areas like liquor, baby products, and other high value goods, where losses can be extremely significant.