RTIH AI in Retail Awards Training and Learning finalists announced including Attensi

We’re pleased to announce the shortlist for the RTIH AI in Retail Awards Training & Learning Innovation category.

This award recognises the use of AI technologies to enhance training and development within the retail sector.

Judges will be looking for innovative deployments that support employee upskilling, onboarding, continuous learning, or knowledge sharing across retail organisations. This could include AI powered coaching tools, adaptive learning systems, or platforms that personalise content based on employee roles, behaviours or performance.

Congratulations to all those who made it through the initial submission process. We received a huge number of impressive entries highlighting companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

It’s now over to our judging panel who will decide the winners to be announced at the RTIH AI in Retail Awards Ceremony, taking place  at The Barbican in Central London on Thursday, 29th January.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room, presided over by award winning comedian, actress and writer Lucy Porter.

To book your place at the RTIH AI in Retail Awards Ceremony, click here.

Our 2025 runners and riders as follows:

Attensi and Dawn Foods

Dawn Foods transformed training by working with Attensi to introduce game-based SKILLS solutions. As well as achieving more engaging and impactful training modules, it maximised efficiency - critically important as a time poor team.

It adopted Attensi’s AI Creator co-pilot to produce superior learning content delivered within hours as opposed to the weeks it took prior to the technology partnership.

Attensi AI Co-pilot generates gamified content and simulations including voice-overs. Furthermore, the AI assistant acts as a mentor colleague - helping employees upskill and become exceptional creators. Simply adopting Ai is not enough to make true transformations. Dawn foods showcases how strategic adoption transforms workplaces into a new era of hybrid working - true human/AI collaboration.

Brarista

Brarista is AI built by lingerie professionals - the world's first bra fitting platform for lingerie retail.

90% of consumers wear the wrong size bra, flooding support teams and driving returns. Generic chatbots can't solve this - they don't understand the nuances of bra fitting: cup shape, band tension, projection, how fit varies across brands and styles.

Brarista does. Think of it as a bra fitter, stylist, and product educator in one tool. Fit AI for sizing. Style AI for personalised recommendations. Care AI for multilingual support and breast care education. Expert fitting, democratised at scale.

Metagora

Metagora.tech is revolutionising retail sales training by combining AI and immersive 3D avatars to create lifelike, gamified simulations.

Designed for luxury and retail brands, its solution enables sales teams to practice real-world scenarios anytime, anywhere - boosting engagement, confidence, and performance. With clients like LVMH, Amazon, and Sony Music, it empowers brands to scale training globally while personalising the learning journey.

By bridging neuroscience, storytelling, and cutting-edge tech, Metagora.tech delivers measurable improvements in conversion rates and customer satisfaction. It’s not just training - it’s a next-generation experience that transforms how brands engage, educate, and elevate their teams.

Uhuru Botanicals and AND Digital

This submission celebrates that custom AI technology can be leveraged at speed and low cost (just four weeks and £12,500) as an accelerator for smaller businesses.

Uhuru Botanicals is a UK-based company that makes plant-based skin and hair care products using ingredients indigenous to South Africa. Botanicals like marula oil, baobab oil, geranium, and marigold.

Uhuru partnered with AND Digital to build the UK's first AI powered tool for researching botanical hair and skin formulations for Uhuru’s cosmetic formulation academy. The tool also needed direct, easy and low-cost, maintenance control over the content elements without technical development skills.

WorkJam

WorkJam’s AI powered digital workplace platform transformed training and frontline engagement at Priceline Pharmacy, Australia’s largest health and beauty retailer.

Through the launch of Pink Pathway - Priceline’s staged onboarding and training programme - the platform delivered 107,000 e-learnings and 1.6 million minutes of learning in just nine months. With more than 259,000 assessments completed and over 200,000 emails eliminated, Priceline has simplified compliance, improved consistency across 470+ stores, and boosted both employee engagement and customer satisfaction.

Previously reliant on 470 managers to cascade updates, Priceline adopted WorkJam’s mobile first solution to give 8,000+ team members direct access to training and operational information.