AI key as o9 partners with Mango to modernise fashion retailer's end-to-end planning capabilities

Mango has chosen o9 to enhance its planning capabilities and foster more data driven decision-making across its operations.

With approximately close to 2,850 stores in 120 markets, Mango operates in a retail environment characterised by demand fluctuations, evolving consumer preferences, and supply chain complexities.

To support its growth and improve operational efficiency, it is digitally transforming its merchandise financial planning (MFP), assortment planning, and demand planning capabilities. This initiative replaces fragmented, outdated systems with an integrated, AI powered, and data driven planning framework.

o9’s ability to work closely with the Mango team to address its specific needs in a practical way was a key factor in this collaboration. The o9 Digital Brain platform integrates key planning processes on a single platform, eliminating functional silos and enabling synchronised decision-making across teams.

The platform’s future-proof architecture allows Mango to expand planning capabilities, develop its own data science models, and scale the solution to support long-term growth.

“This partnership is a testament to Mango’s forward thinking approach to leveraging technology for improved planning and decision-making,” says Chakri Gottemukkala, Co-Founder and CEO at o9. “By integrating its planning functions on our platform, Mango will gain the agility, intelligence, and real-time decision-making capabilities necessary to achieve better business outcomes. We are excited to support them on this journey.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.