Gap's Old Navy taps RADAR to implement real-time inventory tracking tech into 1,200+ US stores

RADAR, whose platform combines RFID, AI and computer vision technology to track and locate in-store inventory in real-time, has announced a partnership with Gap's Old Navy brand.

Old Navy's multi-year plans include a phased roll-out of RADAR's technology across its nationwide store fleet to provide its store associates with real-time inventory information to locate items anywhere in the store and deliver an improved customer experience.

"We're excited to partner with RADAR, which offers a sophisticated platform and analytics that will give our teams greater real-time inventory visibility to provide an even better in-store shopping experience," says Haio Barbeito, Old Navy President and CEO.

"Building on the rigour and discipline that is now core to how we operate, this new technology can place power in the hands of our frontline teams to better serve our customers – an important factor in our long-term strategy to make Old Navy the most loved apparel brand in North America, standing for on-trend style, consistent quality, and frictionless experience, all at an accessible price."

"In 2025, we are focused on innovating as we pave the way for momentum in the years ahead. This partnership brings proven capabilities that can generate value over time as we take a strategic, multi-year approach to merging technology and retail to deliver a human-centered, digitally led shopping experience," says Sven Gerjets, Gap Chief Technology Officer.

"With RADAR's always on RFID technology, we will look to transform our stores into truly connected spaces, starting with Old Navy. Continuous product tracking can help us optimize inventory replenishment, improve customer and team member experiences, and give us more real-time insights that can support product design and innovation."

"Old Navy is one of the most iconic American brands and we could not be prouder to officially launch this partnership following pilots across select stores to ensure that Old Navy brand fans are even better served," says Spencer Hewett, Founder and CEO at RADAR.

"We will provide store teams with ecommerce-level inventory and product insights, enabling them to manage physical stores with the same precision as their online operations. This will help them optimize operations and ensure customers find what they want, when and where they need it."

RADAR's AI and data science analytics will also help inform inventory decisions, so companies can stock the right products in the right locations at the right times while minimising shrinkage, stockouts and overstocks.

Hewett adds: "RADAR's platform enables granular measurement of product movement down to the shelf which enables retailers to optimise their floor sets and item locations for more effective sell-through.  This is something that has been happening for decades in e-commerce and RADAR is excited to finally bring the same capabilities to physical stores, with Old Navy at the forefront."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.