Mexican grocery chain Super Akí selects RELEX Solutions to optimise forecasting, pricing, and operations

Super Akí, a Mexican grocery retail chain, has chosen RELEX Solutions, to optimise supply chain planning, pricing and promotion management, and space planning across its 51 stores, distribution centre, and e-commerce channels.

The RELEX unified platform will help Super Akí address the complex challenges of grocery retail, where accurate forecasting is crucial for fresh produce, perishables, and ambient goods across multiple channels.

By implementing unified solutions across supply chain planning, pricing, promotions, and space management, Super Akí says it will predict customer demand patterns more effectively, optimise inventory levels, and reduce waste while ensuring product availability. These improvements will lead to fresher products on shelves, fewer stockouts, and a more efficient operation, enhancing the shopping experience across their stores to drive growth.

“RELEX’s ability to unify supply chain planning, pricing and promotions, and shelf space management within a single platform was instrumental in our decision,” says Eduardo Arjona, CIO at Super Akí. “We will be able to improve our end-to-end operations and decision-making capabilities, which will lead to significantly improving our forecasting accuracy and ultimately, delivering exceptional shopping experiences to our customers.”

The implementation will take place in three phases. The AI driven forecasting and replenishment system includes specialised optimisation for fresh products, ensuring minimal waste and maximum freshness.

Promotional planning and price optimisation tools will enhance market responsiveness and profitability. The solution’s unified store and cluster level planogram optimisation capabilities will improve space utilisation, supported by capacity optimisation and purchase optimisation features.

“The unified planning solutions will help Super Akí achieve their goals of enhanced customer service and improved forecasting precision,” says Carlos Victoria, Senior Vice President for the Americas at RELEX Solutions. “Our technology will enable Super Akí to make more accurate, data driven decisions that will strengthen their operational efficiency and create an even better shopping experience for their customers.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.