Online fashion marketplace Secret Sales taps Mirakl Ads solution for retail media launch in UK market

Secret Sales, a UK-based off-price luxury fashion retailer, is implementing Mirakl Ads, a retail media solution tailored to both first-party e-commerce and third-party marketplace offerings.

The company's network of over 2,400 premium brands will now gain access to advertising capabilities through Mirakl Ads' platform. The technology enables brands to create, automate, and optimise their campaigns using AI powered tools.

The roll-out begins in the UK market in May, focusing initially on sponsored product advertising with Secret Sales' partners. The company plans expansion into Germany and additional European markets from June, with future developments including new advertising formats.

"The integration of Mirakl Ads marks a strategic milestone for us. This advanced retail media solution will revolutionise how our luxury brand partners connect with our affluent customer base, while creating substantial new revenue streams and enhancing our marketplace ecosystem." says Ekow Mensah, VP Retail Media at Secret Sales

"Our expanded partnership with Secret Sales through Mirakl Ads demonstrates the versatility of our retail media solution across different retail segments. By combining Secret Sales' unique position in the luxury off-price market with Mirakl's advanced advertising capabilities, we're creating a powerful platform for premium brands to engage with high intent shoppers." comments Jonathan Evans, RVP Mirakl Ads at Mirakl.

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.