Cotswold Outdoor Group goes live with new fully integrated retail media network in partnership with Zitcha

Cotswold Outdoor Group, a British company behind high street brands Cotswold Outdoor, Runners Need and Snow + Rock, has announced the launch of its new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha.

Brands using Cotswold Outdoor Group Media Portal, which is built on Zitcha’s platform, will benefit from a fully integrated retail media network - combining in-store digital screens and brand elevations, onsite opportunities such as website banners and sponsored product listings, and offsite campaigns across Meta and YouTube.

Jamie Kristow, CEO at Cotswold Outdoor Group, comments: “The retail landscape is shifting and we’re committed to evolving with the times – the launch of our retail media network with Zitcha is proof of that.”

“By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to not only support our brand partners but also elevate the experience we offer to our loyal shoppers. With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”

"Cotswold Outdoor Group already sets the standard when it comes to service and expertise in outdoor retail, and now they’re doing the same with their retail media network,” says Troy Townsend, CEO and Co-Founder, Zitcha.

“This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media."

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.