Co-op onboard as Just Eat announces full UK launch of JET Go delivery-as-a-service platform

Just Eat has announced the full UK launch of its delivery-as-a-service platform, JET Go.

This enables partner brands to receive customer orders through their own channels while tapping into Just Eat’s technology infrastructure and network of independent couriers to offer on-demand, same-day and scheduled deliveries.

As the official launch partner, Co-op has rolled out the service across hundreds of stores. Customers within a five-mile radius can shop through its online shop or the Just Eat app. People can purchase everything from a full shop to forgotten or top-up ingredients for a midweek meal, or treats for evenings at home.

Delivery-as-a-service is also live on Just Eat’s platforms in 15 countries including Canada, Australia, Bulgaria and Spain and more big UK brands are set to come online across in the coming months. 

“We’re focused on making convenience accessible - with around 500 orders placed every minute and 18 million UK customers expecting rapid fulfilment, our infrastructure and rider network is built to meet this demand,” says Matt Ephgrave, MD at Just Eat for Business.

“With JET Go, we can support our partner brands to respond and scale with confidence. We’re proud to be working with our long-standing partner Co-op and share their commitment to making online grocery shopping fast and flexible for households across the UK. JET Go is not only a powerful solution for major retailers, but also a game-changer for smaller high street businesses looking to offer on-demand delivery with full brand control while retaining control of the customer experience.”

“Growing our quick commerce channel is a priority for us and a core part of our strategic approach, and so I am delighted to extend and deepen our successful partnership with Just Eat. Innovation has always been fundamental to our approach and we continue to see consumer appetite for quick, easy and convenient grocery delivery continue to grow,” says Chris Conway, Co-op Quick Commerce Director.

“Our new agreement with JET Go is an exciting new chapter in our relationship, which will see us work together to continue to grow Co-op’s leading q-comm channel and meet the evolving needs of shoppers in our communities across the UK.”

JET Go will also fulfil deliveries on Co-op’s newly launched app, Peckish.

2025 RTIH INNOVATION AWARDS

Quick commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.