Adventure brand Revelyst onboard as BigCommerce, Feedonomics, Perplexity team on AI product search

BigCommerce, an e-commerce platform for B2C and B2B businesses, and Feedonomics, a data feed management solution, report that their customers now have access to AI powered search engine Perplexity.

“AI powered search is redefining how consumers discover and engage with products online,” says Sharon Gee, Senior Vice President of Product for AI at BigCommerce and Feedonomics.

“For consumer brands, this represents a pivotal moment to lead with innovation. By delivering high quality product data directly to LLMs, brands ensure their products surface more accurately and contextually. Ensuring quality data feeds are optimally structured and accessible to AI search channels is a strategic imperative for driving relevance, loyalty and growth in an increasingly competitive digital landscape.”

“With Feedonomics powering our product data, we have confidence that our catalogue is being presented accurately and optimally to drive results with AI search platforms,” says Owen Spencer, Director of Enterprise Applications at adventure brand Revelyst, the parent company of Bell, Bushnell, CamelBak, Fox Racing, and Giro.

“Improved visibility and stronger brand consistency are critical for traffic and conversion. Having structured and channel optimised data in place allows us to take more control of how our products appear in AI driven experiences, and that is a game-changer for our e-commerce performance in the AI era.”

“Some aspects of the AI future are already clear - consumers want agentic experiences throughout their shopping journey, and they turn to Perplexity for accurate answers they can trust,” says Taz Patel, Head of Advertising and Shopping at Perplexity.

“When our systems can ingest clean, well organised product information - with rich attributes, consistent taxonomy and up-to-date availability - the results speak for themselves: more relevant search experiences, higher conversion rates and better alignment with shopper intent. With Feedonomics delivering AI ready data to Perplexity’s powerful and highly trusted answer engine, we are setting a new standard for e-commerce search."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.