Publitas and Yocuda team on in-store customer ID and post-purchase omnichannel engagement

Publitas, a platform for digital first catalogue experiences, has announced a strategic partnership with Yocuda, a specialist in digital receipts and post-purchase customer engagement.

The pair are aiming to help retailers connect the dots between physical and digital shopping experiences, offering a seamless way to identify in-store customers, personalise follow-up communication, and drive repeat visits across channels.

Yocuda claims that its solution helps retailers identify 50–80% of in-store customers via digital receipts, turning the point of sale into a powerful engagement opportunity with 75% open rates. Now, retailers using Publitas can add to the digital journey by reaching shoppers post-purchase with inspiring content, offers, and personalised product discovery powered by digital catalogues.

“This collaboration is about unlocking the full value of in-store transactions,” says Guillermo Sanchez, Publitas CEO. “By combining Yocuda’s ability to identify in-store customers with Publitas’ engaging digital experiences, we enable retailers to stay connected with their shoppers, long after they’ve left the store.”

Yocuda research: Many UK grocery shoppers are ditching paper as they instead choose digital receipts in-store:https://t.co/RDiy1az5AQ#CX #innovation #sustainability #grocery @RTIH_RetailTech

— Rebecca-Elaine 👩🏻‍💻 (@RebeccaBusiness) May 7, 2025

As part of Global Blue, Yocuda has issued over two billion receipts and helped identify 230+ million customers for brands such as M&S, Decathlon, Sephora, Longchamp, Argos, Sainsbury’s and the PUIG Group.

“Sharing a digital catalogue via a digital receipt is a powerful way to turn every in-store purchase into a new digital touchpoint. It’s the ideal moment to inspire shoppers post-purchase - when they’re most engaged and open to discovering more,” says Edward Drax, MD, Yocuda.

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.