Including Freshflow, Doji, and Attensi: 14 retail technology funding rounds you need to know about
RTIH rounds up 14 retail systems ventures who have recently secured significant investments in their businesses, including the world’s first enterprise AI that can actually do complex work, a provider of game-based solutions for skills and people development, a unified commerce platform and logistics network, and an EV charge point operator.
1. Cart.com
Cart.com, a unified commerce platform and logistics network, has raised additional funding of $50 million and notched up a post-money valuation of $1.6 billion.
This includes financing from funds and accounts managed by BlackRock and Neuberger Berman, new backers such as eGateway Capital, as well as other venture capital firms, strategic investors and family offices. Since its founding, Cart.com has raised a total of $475 million.
The company intends to utilise the new capital for its global expansion push through investments in infrastructure, technology, and M&A. It will also be used to support and enhance its platform with capabilities that enable customers to drive demand and grow profitably while navigating rapid marketplace change, including global trade disruptions resulting from evolving policy decisions.
2. Doji
Doji has raised $14 million in a seed funding round led by Thrive Capital, with continued participation from Seven Seven Six Ventures and a group of angels. It says that the cash will be used to improve its AI models.
The startup, which has been in private beta, is enabling online fashion fans to create an AI likeness, try on real products and shop their favourite looks.
In a LinkedIn post, CEO and Co-founder Dorian Dargan (formerly of Meta, Apple and YouNow), said: “Fashion is meant to be fun. But somewhere along the way, shopping for clothes online became overwhelming instead of exciting. We believe there's a better way – one that celebrates creativity and self-expression.”
“We’re building the most personal way to shop for fashion online. Create your photorealistic AI likeness and try on real clothes. Doji is designed to encourage play - helping you feel confident, explore new looks and find pieces you’ll love.
3. Attensi
Attensi, a provider of game-based solutions for skills and people development, has secured in excess of $25 million in non-dilutive growth funding.
This was sourced from Ture Invest Partners, a direct lender in the Nordic region.
Trond Aas, Co-Founder and CEO at Attensi, comments: "This is great news for us as we invest further into our growth plans, particularly in the US market. There are several areas where the expected return on investment is very high.”
The company has been developing AI training solutions and simulations, including the launch of the agentic AI conversational training solution RealTalk.
It is backed by main shareholders Viking Growth and Lugard Road Capital. Founder Odd Skarheim still retains a role as a board member and investor. With offices in Oslo, London, Boston, Cologne and Gothenburg, clients include Circle K, Hiscox, YMCA, London Business School, Boehringer Ingelheim and KPMG.
We're proud to launch Attensi RealTalk🎉The AI powered training tool for Real Conversations with Virtual Humans. This video is a great introduction to @Attensi RealTalk. And you can find out more on the Attensi website https://t.co/ypy7wNS4J7 #AIRolePlay #GamifiedTraining pic.twitter.com/F4ocvmvVYm
— Attensi (@Attensi) September 19, 2024
4. Coworker.ai
Coworker.ai has launched and announced $13 million in seed funding.
In a LinkedIn post, Co-founder and CEO, Alex Calder, said: "Coworker is pretty mesmerising. It’s the world’s first enterprise AI that can actually do complex work - answer questions, do analysis, independently complete tasks - across all your company’s apps and data. So what makes us different from other enterprise AI? One word: context."
"LLMs like ChatGPT or Claude are trained on public data. And while folks are building ‘enterprise search’ and other AI products to connect internal data sources, the truth is they don't work super well: they make lots of mistakes and the answers are pretty surface level. They don't quite 'get it'. In short, they're hard to trust to do complex work."
He added: "Coworker is different. It’s powered by a breakthrough we made in memory architecture we built called OM1. OM1 gives Coworker an incredible ‘memory’ across your company: things like teams, projects, customers and 120+ other dimensions. In other words, it actually gets your company and can do work the same way a human coworker would."
5. Freshflow
Freshflow, an AI powered platform for the grocery retail supply chain, has bagged €6.5 million in funding.
The round was co-led by World Fund, Capnamic, and Venture Stars. Caesar Ventures also participated. It comes after Freshflow partnered with retailers such as Carrefour, Edeka and Intermarché, and saw its platform deployed across the L. Stroetmann chain.
Avik Mukhija, Freshflow Founder and CEO, says: “We’re seeing incredible demand from retailers, because we offer the first AI in Europe specifically built for the needs of their fresh departments. Having now proven our system across a large number of stores with 93% order acceptance and glowing reviews from fresh produce managers, demand from retailers is accelerating further. With the support of our investment partners, we can now build on this traction and serve retailers across Europe, moving one step closer to our vision to achieve a just-in-time, lean and climate friendly fresh food supply chain.”
6. Zoca
Zoca has announced a $6 million funding round. The company, which was founded in 2024, is building an AI powered platform to help hyperlocal service businesses get discovered, booked, and rebooked.
The round was led by Accel with participation from GTMfund, Elevation Capital and Better Capital.
Zoca's AI agents manage the entire growth funnel, automatically identifying what services are in demand in a specific neighbourhood, optimising for discovery, converting leads into bookings, and re-engaging clients at just the right time.
The startup says that it has thus far helped over 1,000 local beauty and wellness businesses generate $10 million+ in revenue, book more than 120,000 appointments, and save hundreds of hours on manual marketing tasks.
7. Veesion
France-based AI powered retail security technology startup Veesion has landed $43 million in a Series B funding round.
This brings the total raised so far to $80 million, including non-diluting.
The company uses gesture-based artificial intelligence, connected to a store’s existing security cameras, to alert staff the moment suspicious movements are detected. Its tech is live in 5,000+ stores across 25 countries, including 500 in the US. Clients include ShopRite, Key Food, and 7-Eleven.
In a LinkedIn post, Co-founder and CRO, Benoît Koenig, said: “This is a pivotal moment for us, and I want to extend a huge thank you to White Star Capital, Red River West, Bpifrance, KPN Ventures, and our long-term investors for their continued trust and belief in our vision.”
He added: “This milestone wouldn’t be possible without the incredible support of our 5,000 customers across 25 countries, who trust us to help them tackle one of retail’s biggest challenges, shoplifting. Their success is our success, and their belief in Veesion fuels our ambition to continue driving innovation in AI powered security.”
From Buchen to a Smarter Retail Experience 🇩🇪
— Veesion Officiel (@Veesion_off) March 27, 2025
This family-run grocery store, owned by Mr. Mass, has been in business for over 3 years and started using Veesion's AI technology in November 2024 to improve their store's security.
Want to know more about https://t.co/MwW8xsSF42 pic.twitter.com/F1SY65gnDl
8. Pallet
Pallet has announced a $27 million Series B round led by General Catalyst, with continued support from Bain Capital Ventures, Activant Capital, and Bessemer Venture Partners, bringing total funding raised to $50 million.
The company has developed CoPallet, an AI workforce for logistics.
“This wasn’t a story about hype, it was a story about math,” says Pallet CEO and Founder Sushanth Raman. “Customers ran the numbers. A midsized carrier was able to reallocate 25 employees who were doing repetitive order entry, saving millions. With tariffs driving up costs across the board, the ROI was obvious and our biggest challenge became keeping up with demand.”
9. Bloq.it
Portugal-based Bloq.it has closed a €28 million Series B round, with the cash being directed towards a range of initiatives, primarily accelerating team expansion and launching operations in new European markets.
Plans are also afoot to use the funds to drive M&A strategies.
Miha Jagodic, CEO at Bloq.it, which was founded in 2019, says, “Our core goal remains to change the parcel delivery status quo. We’re accelerating a new standard for delivery: one that’s efficient, low impact, and accessible to every logistics player in Europe.”
10. Portless
Portless has closed an $18 million funding round.
This was led by Commerce Ventures, with participation from eGateway Capital, Ground Up Ventures, Red Swan Ventures, Plaza Ventures, and FJ Labs.
"Their belief in our mission means the world to us, and this investment is going to help us take things to the next level: transforming how leading e-commerce brands handle global fulfillment," says Izzy Rosenzweig, CEO at Portless.
"This funding is proof of what we’ve always believed: that global commerce should be simpler. If there's one truth we've seen over the last year, it's that no matter the macro environment - high tariffs, low tariffs, or no tariffs - the one undeniable fact is that e-commerce brands are moving towards a direct supply chain model, which fundamentally improves the underlying health of e-commerce businesses."
The cash will help the company to: expand its fulfillment network to new global hubs; invest in technology to make supply chain operations faster, smarter, and more efficient; scale its team to meet growing demand.
11. Token.io
European FinTech firm Token.io reports that HSBC has become a strategic investor. Financial terms of the agreement were not disclosed.
It has partnered with the bank since 2019 to power its HSBC Open Payments solution.
Todd Clyde, CEO at Token.io, comments: “We are excited to deepen our partnership with HSBC as we embark on this collaboration. This investment will not only accelerate Token.io’s growth and innovation, it will also advance our shared vision of making Pay by Bank a mainstream payment method - delivering benefits for HSBC’s customers across the region.”
News! 📣 @token_io’s hosted payment pages make Pay by Bank faster and simpler to maximise conversions — and they’re already in use by our partners like @PrommtHQ.
— Token.io (@Token_io) June 4, 2024
Learn more ↘ https://t.co/M50B9rZCqR#payments #paybybank #paymentnews pic.twitter.com/PqaIZ49ZYy
12. dataplor
dataplor, a provider of global location intelligence, reports the close of a $20.5 million Series B funding round, led by F-Prime, with participation from Spark Capital, FFVC, Acronym Venture Capital, Two Lanterns Venture Capital, APA Ventures, dara5, and Alumni Ventures.
The cash will be used to accelerate its growth, expand its product offerings, and scale its global location intelligence products.
“Businesses around the world are realising how critical accurate, dynamic location data is to their strategy,” says Gaurav Tuli, Partner at F-Prime. “dataplor has built a truly differentiated solution that combines global scale, data quality, and compliance in a way we haven’t seen before. We’re thrilled to support their next phase of growth.”
13. Kargo
Kargo, a specialist in industrial artificial intelligence (AI) technology, has announced an $18.4 million investment led by Matter Venture Partners, with participation from previous backers Sozo Ventures and Founders Fund, as well as existing customers and new strategic investors Lineage and Armada Supply Chain Solutions.
Kargo also reports the roll-out of its computer vision solution at 240 Armada dock doors to automate inventory management across the food supply chain provider’s network of warehouse hubs.
“Comprehensive, proprietary data is the key to unlocking the full potential of AI. Kargo has become the trusted provider of inventory data to leading global supply chains. AI plays a critical role in supply chain integrity and we’re helping customers across industries build their AI stack to connect their warehouses, back offices and customers,” says Sam Lurye, Founder and CEO at Kargo. “This capital investment enables Kargo to develop new products that connect supply chain data and rapidly expand our customer base.”
14. Believ
Believ, a UK-based electric vehicle charge point operator, has secured a £300 million investment facility to install 30,000 new public EV charge points across the UK.
The company says that retail and hospitality venues are ideal locations for this push, offering drivers the convenience of shopping or dining out while charging their vehicles.
Increased chargers in these locations will provide economic benefits for local businesses and will be influential in encouraging drivers to make the switch to EVs, it claims. Believ will be partnering on this initiative with both public and private sector organisations.
Guy Bartlett, Believ CEO, says: “This recognises the scale of investment required and the urgency of the need. Confidence in EVs will continue to grow as drivers see more infrastructure going into the ground. We are very proud to be at the heart of this journey.”
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