RTIH AI in Retail Awards Global Data Analytics finalists include Advertima and Dema

We’re pleased to announce the shortlist for the RTIH AI in Retail Awards Data Analytics (Rest of World) category.

This category shines a spotlight on AI driven approaches to data analysis and insight generation within global retail.

We’re looking for solutions that help retailers turn vast amounts of data into actionable strategies, whether through customer segmentation, demand forecasting, product optimisation, or real-time decision-making. Entries should demonstrate how data analytics powered by AI is helping retailers deliver measurable business improvements.

Congratulations to all those who made it through the initial submission process. We received a huge number of impressive entries highlighting companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

It’s now over to our judging panel who will decide the winners to be announced at the RTIH AI in Retail Awards Ceremony, taking place  at The Barbican in Central London on Thursday, 29th January.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room, presided over by award winning comedian, actress and writer Lucy Porter.

To book your place at the RTIH AI in Retail Awards Ceremony, click here.

Our runners and riders:

Advertima

Advertima partnered with Majid Al Futtaim’s Precision Media to power Carrefour UAE’s transformation into a true omnichannel retail media platform. By deploying Advertima Audience AI in Carrefour’s hypermarkets, this initiative merges real-time in-store intelligence with online audience data.

Brands can now target shoppers consistently across digital and physical channels with measurable campaigns. The collaboration sets a new global standard in retail media, bringing precision, scale, and real-time impact to the in-store environment. It redefines how media buyers engage shoppers, bridging commerce channels to enable a seamless, personalised customer journey.

Competera

Competera’s AI powered Pricing Platform transforms retail data into customer-centric pricing strategies that drive profitability and loyalty. Powered by proprietary Contextual AI, the platform analyses billions of data points, including transactions, competitive dynamics, product roles, and shopper behaviour - to deliver real-time pricing recommendations with 95%+ accuracy across every product, store, and channel.

Retailers use Competera to run “what if” simulations, model business impact, and surface granular insights that guide data driven pricing decisions. With 6%+ revenue uplift, 2%+ basket value growth, and up to 70% efficiency gains, Competera empowers retailers to turn complex data into trusted, actionable outcomes.

Dema

Commerce moves fast - but when data lives in silos, brands fall behind. Dema, a next-generation analytics platform founded in Stockholm, brings clarity by unifying marketing, sales, inventory, and customer data into one real-time platform.

Built by former operators, it connects ad platforms, storefronts, and ERPs to highlight what’s driving ROAS, where budgets are being wasted, and when stockouts are around the corner. Instead of dense spreadsheets, teams get clear dashboards, predictive models, and practical next steps.

Founded in 2022, Dema has equipped ambitious brands with enterprise grade analytics that are fast, actionable, and easy to use - helping them move quicker, act with confidence, and compete at the highest level.

LatentView Analytics

An e-commerce company partnered with LatentView Analytics to build a unified, interactive dashboard that gives the Product Marketing Management team end-to-end visibility into ads marketing CRM campaign performance.

The solution consolidates metrics across seller engagement, post-click actions, and revenue impact, reducing reliance on manual data pulls and fragmented tools. Campaign managers can now benchmark performance, drill into specific seller and campaign segments, and measure marketing effectiveness in real-time.

This self-serve platform has streamlined the entire measurement workflow, enabling faster, data driven decisions and more targeted seller engagement.

Legion Technologies

Legion Technologies delivers an innovative workforce management platform. It enables businesses to maximise labour efficiency and employee engagement simultaneously. The Legion WFM platform is intelligent, automated, and employee centric.

It’s proven to deliver 13x ROI through schedule optimisation, reduced attrition, increased productivity, and increased operational efficiency. Legion delivers cutting-edge AI powered technology in an easy to use platform and a 4.9 rated mobile app that employees love.

Trusted by leading global retailers including ALDO, Suitsupply and Alo Legion, supports operations in over 23 countries and 36 languages, turning workforce operations into a strategic advantage at scale.

Onebeat

Onebeat is a dynamic inventory optimisation and execution platform that helps retailers align stock with real-time demand daily, by SKU, style  and store. Built on the Theory of Constraints and powered by AI, Onebeat replaces static forecasts with actionable daily recommendations that improve availability, reduce waste, and boost margins.

The platform enables retailers to respond to shifting demand instantly, achieving measurable results within 90 days. With deployments across more than 220 retailers globally, including Calvin Klein and Panasonic, Onebeat is redefining inventory as a strategic asset, turning a major cost centre into a growth engine for the modern retail era.

VTEX

VTEX Intelligent Search gives retailers an AI powered boost by transforming how shoppers find and discover products. Using advanced algorithms that understand intent, it delivers hyper relevant, personalised results that increase conversion and streamline the path to purchase.

In 2025, VTEX was also recognised by Gartner and featured in the Magic Quadrant for Digital Commerce, reinforcing its strong ability to execute an innovative vision within the global commerce landscape.

Using AI to augment VTEX’s already well established search credentials, retailers gain full control to fine-tune relevance, create dynamic navigation pages, and tailor merchandising strategies to context and behaviour. Guided Search enhances UX with instant suggestions, synonyms, and error tolerant results, while automated indexing and smart canonical URLs elevate SEO performance.

With transparent “explained search” insights, VTEX empowers brands to optimise continuously - driving higher revenue, richer sessions, and stronger store wide conversions.

Walkbase

Walkbase TREQ transforms in-store analytics and retail media measurement by unifying data from occupancy, shopper journeys, and retail media campaigns into one powerful decision-making platform.

Leveraging advanced millimetre wave sensors and AI driven analytics, TREQ delivers precise, privacy compliant insights into shopper behaviour, media exposure, and attribution. Retailers can measure campaign effectiveness with closed loop attribution, optimise staffing, and improve shopper experiences in real-time.

By bridging digital and physical data, Walkbase TREQ enables retailers to act on accurate insights, maximise in-store performance, and drive measurable revenue uplift. It is a breakthrough in connecting data analytics to actionable retail strategies.