Represent taps Dema AI powered commerce intelligence platform

Dema, a commerce intelligence platform for D2Cs and retailers, has added Represent as a new customer.

In a LinkedIn post, the company said: “Founded in the UK, Represent has built a globally recognised modern luxury brand, combining strong cultural relevance with a highly sophisticated DTC engine. As the brand continues to scale internationally, understanding what is truly driving incremental growth becomes just as important as tracking topline performance.”

It added: “With Dema, Represent can go deeper into customer cohorts, channel impact, and causal growth drivers and connect marketing, product, and customer behaviour to understand what actually moves revenue and profit over time. We couldn't be more proud to have earned the trust from the Represent team. Thank you!”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.