Walmart+ celebrates fifth anniversary as new streaming partner Peacock joins alongside Paramount+

Walmart+ is introducing a new video streaming benefit as it celebrates its fifth anniversary.

Beginning on 15th September, members will be able to choose between the ad supported plans of Peacock and Paramount+ at no additional cost, with the former coming onboard as a new streaming partner. 

Since its launch in 2020 with three core benefits, Walmart+ has expanded to now offer 12 benefits at $98 a year. Offerings include free same day delivery on grocery and Rx, free shipping with no order minimum, deeper gas discounts, and 5% unlimited cashback through the newly announced OnePay CashRewards Credit Card.

“The additional option of Peacock Premium adds even more value and more choice to our membership, without raising the price,” says Deepak Maini, SVP of Walmart+. “By offering the ability to switch between two top-tier video streaming services, we’re empowering our members to customise their entertainment experience and enjoy significant savings. This is just one of the many ways we’re evolving Walmart+ to meet the needs and wants of today’s consumer.”

“This expanded partnership strengthens our collaboration across the NBCUniversal enterprise with Walmart and gives Walmart+ members seamless access to the wide variety of Peacock’s entertainment offering,” says Matt Schnaars, President, Platform Distribution & Partnerships, NBCUniversal.

“Whether it’s live sports like the upcoming NBA season, Sunday Night Football, Emmy winning reality series like The Traitors, original series including The Paper, or blockbuster films, Peacock has something for everyone.”

“Our partnership with Walmart has been a tremendous success in delivering Paramount+ as the first premium entertainment streaming service benefit for Walmart+ members," says Ray Hopkins, President, US Distribution, Paramount.

"We're thrilled to celebrate this milestone anniversary with the extension of our partnership, continuing to bring blockbuster movies, iconic franchises, hit originals, and championship sports from our leading portfolio to one of the largest and most engaged member bases in the country."    

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.