Simbe launches new tools that give merchandising teams actionable insights across their stores

Simbe, a specialist in retail shelf digitisation, has announced Simbe for Merchants, a new suite of capabilities designed for merchandising teams.

Among its solutions are realograms - auto-generated, to scale diagrams of what’s actually on shelf - along with real-time planogram dashboards and chain wide visibility into product placement and availability. The aim here is to help retailers improve vendor collaboration, spot issues before they impact sales, and strengthen performance where it matters most.

“Retailers win or lose at the shelf, yet actual shelf visibility has always been limited to spot checks and occasional store visits,” says Tom Gehani, VP of Product at Simbe. “With Simbe for Merchants, merchandising teams have access to the daily insights they need to ensure the right products are where they belong, displays are set right, and vendors are aligned on execution unlocking measurable sales and margin gains.”

Simbe is also introducing Simbe Mobile 2.0, a redesigned app built from associate feedback and delivering a faster, more intuitive experience with streamlined navigation, smarter task management, instant store health snapshots, and multi-store toggling. This will be available for download in app stores next month.

"Solutions like Simbe’s can’t just live with store operations,” says Sean Spillane, former SVP of Strategy & Real Estate at Stop & Shop and a strategic advisor at Simbe. “Reflecting on my experience, I recommend bringing merchants into the shelf digitisation programme early. They have so much to gain from this data, and the value is undeniable."

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.