Ambient IoT tech specialist Wiliot boosts platform with introduction of Gen3 IoT Pixel

Wiliot has announced the launch of the Gen3 IoT Pixel, the newest generation of its battery free sensing technology.

It says that this deepens the capabilities of the Wiliot Intelligence Platform, an AI engine that converts IoT Pixel data into continuous visibility and automated operational intelligence.

The IoT Pixel and platform provide retailers, logistics providers, and supply chain companies with the real-time data foundation needed to understand the location, temperature, humidity, and movement of goods across complex, distributed networks.

“The Gen3 IoT Pixel represents the next leap forward in how real-time data can be captured across supply chains,” says Julien Bellanger, President at Wiliot. “Its enhanced performance and cost profile allow companies to deploy ambient IoT at new levels of performance and scale, fuelling our AI platform with the continuous, high fidelity data required for more efficient operations, lower waste, and smarter execution.”

The introduction of the Gen3 IoT Pixel follows a year of commercial expansion, including one of the world’s largest ambient IoT deployments. In addition, retailers, logistics providers, and parcel carriers continued to deploy the company's technology.

“Physical AI is becoming a defining capability for modern supply chains,” adds Bellanger. “The combination of our Gen3 IoT Pixels and Intelligence Platform equips enterprises with continuous, ground-truth data at scale, transforming how they manage freshness, availability, logistics, and asset flows across their networks.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.