Swiftly teams with ExtraMile Convenience Stores on digital alcohol cashback in ExtraMile app

Swiftly is working with ExtraMile Convenience Stores to integrate its Alcohol Cashback programme into the ExtraMile, Chevron and Texaco mobile apps and the combined rewards offering. This covers beer, wine, and spirits for shoppers that are rewards members across more than 1,100 ExtraMile locations in the United States.

Swiftly’s Alcohol Cashback solution replaces traditional mail in rebates with an alternative that allows customers to browse active offers, activate deals through their Rewards account at checkout, and receive cash back via PayPal, Venmo, or a digital prepaid Visa.

The programme is entirely supplier funded, requiring no contribution by merchants, while Swiftly manages all state level compliance, validation, and reimbursement.

“Convenience retail is evolving fast, and shoppers are responding to digital value in ways we’ve never seen before,” says Henry Kim, CEO at Swiftly. “Across our network, Alcohol Cashback consistently boosts engagement, increases trip frequency, and delivers measurable incremental sales. These digital rebates are becoming a powerful loyalty engine for the industry. By integrating this experience into the apps, ExtraMile is meeting customers where they are, and turning everyday purchases into meaningful, repeatable engagement.”

“ExtraMile is committed to delivering meaningful value and convenience to every customer who visits ExtraMile stores,” says Rob Falciani, Director of Marketing at ExtraMile Convenience Stores.

“Integrating Swiftly’s Alcohol Cashback programme into the apps gives shoppers a simple, fast way to save while strengthening loyalty across our network. This collaboration supports our focus on offering a differentiated, highly rewarding convenience experience.”

2026 RTIH Innovation Awards

Mobile retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.