Baukjen introduces social commerce onto website

Womenswear brand Baukjen is working with Curalate to harness social media posts on its homepage and in a dedicated ‘Shop their style’ section.

Instagram posts tagged ‘BaukjenStyle’ are integrated online using intelligent image recognition technology and allow shoppers to buy featured products directly.

“As Baukjen is an online business, a compelling social media presence is vital. It helps us convey our brand personality and engage with customers globally,” says Geoff van Sonsbeeck, Co-founder and CEO at Baukjen. “We appointed Curalate to enrich our social offering and extend its value, and have essentially created an Instagram-like experience onsite.”

The company has also implemented a shopping function on Instagram. Isabella Oliver, Baukjen’s sister brand, is also adopting this social commerce strategy.