Chanel will next month open a flagship store for its fragrance and beauty lines on Alibaba Group’s Tmall and Tmall Luxury Pavillon platforms.
These will be the only official online shopping channels in China to get the products other than Chanel’s own store, with pre-sales launching last week.
“In the past two years, we’ve seen significant growth in high-end beauty brands on our platform, from Givenchy, Giorgio Armani and YSL to Tom Ford, which joined us in April. And today, to welcome Chanel, one of the world’s most luxurious brands, to our platform is of paramount significance,” says Mike Hu, General Manager of Tmall Fast-Moving Consumer Goods.
“In only three days of launching its pre-sales campaign, Chanel’s store has attracted thousands of followers. We look forward to partnering with this world-class luxury brand to explore even more digital innovations at the forefront of luxury e-commerce,” he adds.