No drama, just Klarna marketing campaign goes live

Buy now, pay later specialist Klarna has announced the launch of a new campaign – ‘No drama, just Klarna’ – in partnership with such retailers as Asos, JD Sports and Missguided.

This covers six UK cities and includes a series of branded artworks displayed across various touchpoints, from buses and billboards to stations and screens. These feature such rhymes as “I shop like a boss, Asos”, “Pay in three, JD” and “When I’ve decided, Missguided”.

“The latest campaign really brings to life the team mentality that we share with Klarna and shows how holistically the business thinks about its customers,” says Donna Storey, Global Digital & Marketing Director at Mothercare.

“We wanted to work with someone who recognised that payments were part of our wider drive to give shoppers a better experience across channels — not simply a different box to click at the till, and Klarna has absolutely delivered on that.”