Asda dabbles in holographic tech at Stevenage store

Asda is testing out an in shelf hologram at its Stevenage innovation store.

Check it out here.

eSEL project

The grocery giant recently rolled out an electronic shelf edge labelling (eSEL) solution at Stevenage.

James Sands, Project Manager - Tech Store at Asda, said in a LinkedIn post: “It’s taken just over a year and has probably been the most challenging project I’ve delivered, but after five nights of installing we now have a fully integrated eSEL solution across 22,000 lines in our innovation store.”

Test and learn

Asda has also launched a personalised chocolate machine at Stevenage.

It will be testing out the Candy Mechanics solution over the next three months, with customers able to choose a template, customise it and then watch the machine work its magic.

Also at Stevenage, the retailer has deployed Fragrance Point in its health and beauty aisle. This is a self-service kiosk with over 300 fragrance lines, from Vera Wang to Hugo Boss, that customers can browse, purchase and get delivered to their home.

Asda, which earlier this year launched a new sustainability store in Leeds and is involved in various “test and learn” initiatives under CEO Roger Burnley, is trialling a number of other technologies at Stevenage, further info on which can be found here.

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