Farfetch unveils fashion footprint tool

Farfetch has launched an online tool thats help consumers understand how to track the environmental impact of their purchasing decisions.

They will also be able to see the environmental savings of buying new versus pre-owned clothes. Check it out here.

Thomas Berry, Director of Sustainable Business at Farfetch, says: “Existing data shows that luxury resale represents a $24 billion market that is growing four times faster than the primary luxury market, partly due to consumer interest in sustainable fashion, but data on resale’s environmental impact is limited.”

“We have been selling a curated selection of pre-owned and vintage fashion online since 2010, and in 2019 launched two services offering customers the ability to sell or donate their pre-owned items.”

“We wanted to better understand the environmental benefits of all these models as we continue to focus on projects to enable us and our partners to reduce environmental impacts.”

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