Goldsmiths debuts new store concept in Canterbury, Kent
UK watch and jewellery retailer, Goldsmiths, has chosen Whitefriars, Canterbury as the location for its first store featuring a new design.
This includes an increased focus on luxury watch brands through “a relaxed, inclusive, and experiential in-store environment”. The customer experience is centred around luxury hospitality and digital browsing tools
The concept was conceived in partnership with Quadrant Design.
Each store will have dedicated areas for brands such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai.
These will sit alongside an open layout with VIP areas and hospitality bars where customers will be able to enjoy food and beverages.
When the new design was first announced, Craig Bolton, Executive Director at the Watches of Switzerland Group, which owns Goldsmiths, said: “This is a significant milestone for Goldsmiths.”
“Luxury today has become far more relaxed, inclusive and experiential, so while we are elevating our brand position, our goal is to make our valued clients feel at home whilst visiting our stores.”
He added: “Our ambition is for customers to have a memorable luxury experience that stays with them and their families long after they’ve made their purchase.”
“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and customer experience, but also bring fresh life to high streets in major towns and cities around the country following an extremely challenging period for in-person retail caused by the global coronavirus pandemic.”
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