STRATACACHE powers in-store retail media push for Iceland and The Food Warehouse

Iceland Retail Media, a retail media network operated through Iceland and The Food Warehouse, is partnering with STRATACACHE to provide in-store digital signage, CMS and analytic sensor technology across 766 locations.

The tie up makes Iceland and The Food Warehouse the first European retailer to employ STRATACACHE’s Walkbase solution for precise audience attribution. The deployment of the camera free sensor solution means that the Iceland Retail Media Network will be able to accurately confirm real-time in-store advertisements impressions without a biometric indicator and fully aligned to consumer privacy best practices. 

“In retail media, it’s not enough to simply run ads in-store, you have to prove impressions and conversions. The ability to measure and validate shopper impressions is what transforms retail media from guesswork into a unique, performance driven channel that delivers real value for brands and retailers,” says Chris Riegel, Founder and CEO at STRATACACHE.

“Our technology means that not only will the Iceland Retail Media team be able to accurately report performance to their brand partners but that they will also be able to gain crucial in-store insights to help serve their advertisers and customers better.”

“Iceland and The Food Warehouse value trust and transparency and we demonstrate both in how we serve our shoppers and work with advertising partners,” says Adam Smith, Head of Retail Media, Iceland Foods.

“With STRATACACHE’s technology, we will be able to not only serve our customers better but also work collaboratively and openly with brands to make sure their marketing spend delivers results. We are pioneering closed loop attribution on a global scale with this new partnership to deliver full funnel, measurable ROI across both online and in‑store channels. As the UK retail media market heads to over $8 billion by 2030, our data driven model positions us at the forefront of this evolution.”

2026 RTIH Innovation Awards

Retail media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.