Burberry continues to expand data and analytics capability
Burberry is in the process of creating a new team dedicated to a data-driven understanding of its customers’ fashion journeys, behaviours and tastes.
This includes bringing in a Senior Business Analyst - Analytics, to work alongside Ben Halsall, Info Management & Analytics.
According to a job spec, Burberry is making a major investment in expanding its data and analytics capability and is using techniques like deep learning, machine vision and AI.
“Over the last few years, we’ve created a global omnichannel single customer view, built an outstanding analytics platform and developed a small but highly effective digital analytics and data science team,” it states.
“We’ve built a great capability in the digital part of our business and we’re now ready to build on these foundations to make a quantum leap forward in the sophistication and breadth of data-inspired decision-making across the whole of Burberry.”
“The fashion industry hasn’t historically been at the forefront of data and analytics innovation but, at Burberry, we aim to change this.”
It adds that the Senior Business Analyst - Analytics will be joining “a rapidly growing team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy”.
“You’ll join us at the start of the next stage on our journey, so you’ll have the opportunity to influence our plans as well as deliver them.”
The successful candidate will be “implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back.”
“You’ll have a rare opportunity to apply analytics and data science in a creatively driven business – combining art and science to create beautiful things.”
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