Contentsquare follows big funding round with Hotjar deal
Digital experience analytics venture, Contentsquare, has acquired Hotjar, a product experience insights platform in the SMB market.
Financial terms of the deal were not disclosed.
This is Contentsquare’s sixth acquisition in two years, following deals to buy Upstride, Dareboost, AdaptMyWeb, Pricing Assistant and Clicktale.
“People today expect great digital experiences whenever they are connected, whether they are interacting with big global brands or startups and growing businesses,” says Jonathan Cherki, CEO and Founder, Contentsquare.
“Coming together with Hotjar allows us to broaden our reach to bring business-critical insights to every type of business across all industries.”
“We couldn’t be more excited to be joining forces with Contentsquare. We built Hotjar to inspire product improvements by enabling businesses of all sizes to have empathy with their end users.”
“Joining the Contentsquare family enables us to accelerate our work towards this vision, double down on our investments in innovation and thereby unlock even more value for our customers,” comments. David Darmanin, Hotjar Founder.
In May, Contentsquare raised $500 million Series E funding at a $2.8 billion valuation, and announced plans to increase its global headcount by 1,500+ people in the next three years, and boost its presence in both existing and new territories.
It recently launched three new products, and expanded its patent portfolio with 11 patents and 28 patent pending or published applications.
The company works with more than 750 brands, including BMW, Ikea, Microsoft, Rakuten, Sephora, The North Face, and Verizon.
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