Just Eat agrees tie up with Asda and the LEGO Group to test out delivery of toys across the UK

Just Eat has announced a new initiative with Asda and the LEGO Group powered by the platform’s existing tie-up with the grocery giant.

From 8th November, customers will be able to purchase LEGO items via the Just Eat platform as part of a UK wide trial.

The items will initially be available to buy at five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross. Customers will be able to choose from the LEGO Group’s portfolio of toys, including fan favourite products from the Harry Potter, Disney, and Marvel collections.

To mark the launch, Just Eat is offering up to 50% off selected LEGO toys, until 19th November.

Over the past year, the company has expanded its core restaurant offering with a number of grocery partnerships, including with Asda, Sainsbury’s, Iceland and the Co-op in the UK.

Amy Heather, Director of Strategic Accounts at Just Eat, says: “We continue to evolve our offering to provide our customers with a variety of choices when ordering online; whether that be locally loved takeaway, dine-in dishes, groceries or even toys.”

“With the Christmas season just around the corner, we hope this trial with the LEGO Group will help make festive shopping for parents easier and more convenient. Our goal is to provide our customers with everyday convenience and we are looking forward to unlocking new opportunities with non-food offerings on our platform. ”

An Asda spokesperson comments: “Following the success of our ongoing grocery and cafe partnership with Just Eat, we are excited to be able to power this new trial with the LEGO Group, which will offer customers even more choice.”

“We’re looking forward to working with the LEGO Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them.” 

2023 RTIH INNOVATION AWARDS

Asda is among the shortlisted companies at the 2023 RTIH Innovation Awards.

It is in the running for our Most Innovative UK Retailer gong.

Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.

The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

To book your place at this must attend event, click here.