AI powered digital advertising specialist LoopMe brings in Nikki Sheridan as Client Director

LoopMe, which taps AI to improve brand advertising performance, has announced the hire of Nikki Sheridan as Client Director.

Based in London, she will be responsible for cultivating strategic relationships with brands and advertisers, while working closely with the sales team and other key internal stakeholders to deliver new business opportunities and objectives.

Sheridan joins from Teads where she specialised in global digital advertising solutions, selling large scale multi market media campaigns, original content solutions and partnerships, and working with the UK’s largest agency groups and global brands.

Digital and physical worlds merge

Earlier this year, LoopMe appointed Lisa Coffey as Chief Revenue Officer (CRO) and Andy Sophocli as AVP Partnerships EMEA.

Coffey joined from Amazon, where she most recently had held the position of Head of Strategy and Business Development.

She will oversee revenue in North America with direct reports over mid-market, agency partnerships and regional based holding company business, as well as International growth.

“LoopMe has scaled remarkably quickly in the last few years, applying artificial intelligence and machine learning technologies to optimise media campaign delivery in real-time and transform the mobile advertising sector,” commented Coffey.

“My focus will be on helping to drive additional revenue streams for the company so it can scale even further on an international level – particularly in mobile video app ecosystems and Connected TV spaces where we’re seeing major opportunities emerge.”

Sophocli previously worked at Azerion as UK Commercial Director, and prior to that held positions at Time Inc. UK, Collective Europe, and TI Media. In his new role, Sophocli will focus on deepening LoopMe’s existing agency partnerships across EMEA, as well as establishing relationships with new agency groups and independents.

Stephen Upstone, CEO and Co-Founder, said: “We’re thrilled to add Lisa to our executive leadership team as we continue our rapid growth.”

“Her vast experience will support us as we carve out a sizeable share in the global digital advertising market, helping clients drive both measurable uplift in brand deliverables and more effective targeting across online and offline marketing goals.”

“We’re also very pleased to have Andy onboard as we continue to deliver outstanding customer service to our strong agency and client relationships in EMEA.”

“During this time of economic instability, we’re very grateful to be able to keep hiring and growing in the areas we’re passionate about, including empowering brands to leverage new opportunities within in-app environments as our digital and physical worlds proceed to merge.”

LoopMe also announced the role change of Simon Stone to General Manager International. Stone previously undertook duties as General Manager EMEA and joined LoopMe in 2018 as Commercial Director.

Reporting to Coffey, his new role will see him responsible for all revenue across both EMEA and APAC, as well as overseeing LoopMe’s expansion and agency group commercial partnerships across these regions.

LoopMe also expanded its UK operations, with a new Manchester office, and brought in Anna-Marie Whiteside as Regional Sales Director for the North of England and Scotland.

In addition, Alberico De Nardis joined the APAC team as Head of South East Asia, Australia and New Zealand alongside Bernard Fung as Head of North APAC to spearhead expansion in the region.