Rally raises $12 million in Series A round for composable e-commerce checkout platform
Rally, a composable checkout platform for e-commerce merchants, has announced a $12 million Series A investment, led by March Capital, with additional participation from Felix Capital, Commerce Ventures, Afore Capital, Alumni Ventures, and Kraken Ventures.
This follows a $6 million seed funding round in 2021.
The cash will help Rally strengthen its team, penetrate enterprise and international markets, and expand integrations beyond Swell and BigCommerce with other commerce platforms such as Salesforce Commerce Cloud and commercetools and payment methods such as Affirm and AfterPay.
“Our guiding north star is to place power back into the hands of merchants and developers, period.” says Jordan Gal, Co-founder and CEO at Rally.
“We are building an e-commerce ecosystem for the future - where business owners and developers are placed back in control of their brand.”
“Right now, merchants are forced to accept the existing checkouts provided to them by underlying platforms, and app developers are tirelessly bound to the legacy platforms they build for.”
“We believe there is a better way to do things - placing the merchant back in the driver's seat and setting them up for success.”
Jordan Gal and fellow Co-founder Rok Knez previously ran CartHook, a checkout solution that processed nearly $3 billion in transactions for Shopify merchants.
They launched Rally in 2020 after seeing demand from merchants for a next-generation checkout platform outside of the Shopify ecosystem.
“E-commerce companies need to be flexible and connect with consumers wherever they are. This means merchants of all sizes, especially mid-market and enterprise, need the right commerce tech infrastructure to keep pace with evolving trends," says Hyun Koo, Partner at March Capital who will be joining Rally’s board.
"We’re incredibly impressed by Jordan and Rok’s industry knowledge and product discipline.”
“Rally’s growth in the last year is a testament to the product’s market demand, and we’re excited to partner with the team to arm every business with a more profitable and consumer-friendly alternative to legacy, outdated offerings.”
“We’re confident that Rally will be a critical player in every e-commerce merchant’s tech stack for years to come.”
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