Fashion retailer Zara picks MultiPay Global Solutions to power new NFC gift keychains
MultiPay Global Solutions has been selected by Inditex fashion retailer Zara as the payment provider for its new Near Field Communication (NFC) gift keychain collection.
Available now from Zara stores across the UK, the keychains have been developed to be more convenient, innovative, fashionable, and sustainable than conventional single use gift cards.
Recently unveiled at Zara’s flagship store in London’s Battersea Power Station, they allow customers to pay for items by scanning the keychain’s unique identifier at any in-store NFC-enabled contactless payment reader. They can be reloaded with credit for repeated use.
“Gift cards provide a vital connection between retailer and customer, and like any payment method, is always in need of innovation,” says David Maisey, CEO at MultiPay Global Solutions.
“The scale of the gift card market should not be underestimated. Last year alone 28.8 million adults in the UK received a gift card. Importantly, they are especially popular with Gen Z and millennial shoppers, with 46% and 42%, respectively purchasing at least one gift card in the three years leading up to 2022.”
“The arrival of a reusable NFC-powered key chain not only enhances the customer experience by making it easier to carry but also helps reduce single-use plastic consumption.”
In total, 18,000 keychains, featuring a series of designs, have been delivered to Zara stores in the UK, powered by MultiPay’s PCI P2PE & PCI DSS L1 validated solution.
Delia Pedersoli, COO, MultiPay Global Solutions, comments: “With shoppers valuing convenience, speed and ease in their payment methods, NFC payments have become almost universal in a relatively short time.”
“Now, with the launch of Zara’s keychains, this technology has extended to gift cards as well, enabling shoppers to purchase and personally gift store credit to one another in a new and appealing way.”
Continue reading…