On the move: Juliana Prather departs EDITED to take on Chief Marketing Officer role at Stylitics
Stylitics, a specialist in AI powered digital merchandising and styling technology, has appointed Juliana Prather as Chief Marketing Officer.
“We are thrilled to welcome Juliana to the company,” says Stylitics’ Founder and CEO Rohan Deuskar..
“Her experience and leadership as a global marketing leader in the retail industry make her the perfect addition to our company.”
“She understands the importance of the customer experience for retail success and the power of AI driven retail tech to help retailers scale and drive personalised style inspiration. We look forward to adding her extensive knowledge at Stylitics during this exciting stage of growth.”
Prather brings over 25 years of branding and marketing experience to Stylitics, where she will lead the company’s messaging and growth initiatives including new retail tech SaaS solutions coming later this year.
She has held leadership positions and worked with such fashion brands as Givenchy, Nine West, Superga USA and Liz Claiborne.
She most recently served as Chief Marketing Officer at retail analytics provider EDITED.
Prather comments: “Stylitics has positioned itself as a leader in retail tech with solutions for customer first shopping experiences. I am very excited to be a part of the company in this phase of innovation and product expansion.”
“I am a believer in the company’s mission and ability to transform the shopping experience by supporting retailers with technologies that drive revenue and support their product and brand strategies.”
“The team and leadership are committed to better experiences for retailers and shoppers and I look forward to being a part of this journey.”
Stylitics’ core solution recommends outfits and bundles in over 50 billion shopper sessions a year, resulting, the company claims, in an average 23% increase in units per transaction and a 21% increase in average order value for its global brand and retail clients.
To date, it has driven more than $4 billion in incremental revenue for its customers with 200 million plus additional units sold from more than 4,500 brands and retailers.
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