High street greeting card retailer Scribbler works with Fujifilm UK on Scribbler Lite launch

Scribbler and Fujifilm UK have continued their partnership to create the Scribbler Lite, offering customers at stores instant access to over 2,000 greeting cards, in a wall mounted or countertop display option.

Designed for use through a touch screen display, people will be able to find the perfect card for any occasion, as well as write their personal message inside in any font, size, or colour, of their choice.

Once complete, the product is printed behind the till using the FUJIFILM CX3240 creative duplex printer and is ready for collection in 60 seconds.

The software gives retailers, as well as commercial premises, the chance to carry an extensive range of greeting cards without running the risk of waste due to overstock or requiring the footprint of a photo kiosk.

This is being pitched as a particular benefit during seasons such as Christmas, Valentine’s Day, Mother’s Day, and Father’s Day, where stock can become outdated and leftover stock goes to waste.

The software provides regular content updates, which will allow stores to sell cards representing the UK’s diverse culture. Options celebrating religious festivals and celebrations such as Ramadan, Diwali, Pride and Mental Health Awareness Week are included seasonally.

When new content is available, the software can be updated within 24 hours. Alongside this, the display also shows a trending banner that allows users to see which designs are currently the most popular across the country.

Jon Difford, Head of Sales at Fujifilm UK comments: “Helping customers find the perfect card can be difficult when you have limited space and want to carry other products.”

“The Scribbler Lite aims to change this, with customers being able to find the best option and allowing businesses to carry a wider range of stock to increase their appeal. With the system in place, people won’t be leaving the store without the perfect card.” 

The initiative follows on from the launch of the Scribbler Kiosk in 2022 which allows customers to access greeting cards and have them printed from the same machine. The Scribbler Lite offers the same designs but is more suited to locations that may struggle for space.

Tom Proctor, Commercial Director at Scribbler, comments “With the UK selling 1.4 billion greetings cards a year, both Scribbler and Fujifilm want to help businesses access the full potential of this profitable market.”

“By including the Scribbler Lite as one of their services, retailers across the country can have what is effectively a Scribbler store on a single device, gaining access to our ever growing number of designs for any occasion.”

“As our partnership with Fujifilm continues, we hope that more businesses can sell high quality cards to their customers throughout the year.”