TikTok looks to dominate in-app shopping market with the help of CommerceHub tech
TikTok is implementing e-commerce solutions from CommerceHub.
By implementing the latter’s unified commerce platform including ChannelAdvisor, the social media giant will now have the ability to access tens of thousands of brands on CommerceHub’s network that want to sell and market their products in TikTok Shop.
TikTok Shop is a new shopping feature in the app which enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, TikTok LIVEs, and product showcase tab.
CommerceHub‘s ChannelAdvisor marketplace integration solutions provide TikTok with a streamlined connection for brands to connect to TikTok Shop with onboarding tools and APIs.
Additionally, ChannelAdvisor’s Digital Marketing solutions will generate awareness and engagement capabilities across its network. CommerceHub’s recent merger with ChannelAdvisor created an expanded network of over 40,000 retailers and brands, and a growing portfolio of end-to-end commerce, marketing, and delivery solutions for businesses.
"We're excited to partner with CommerceHub to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the US. This integration will enable sellers to efficiently streamline their TikTok Shop by syncing daily operations to their e-commerce platform of choice,” says Marni Levine, Head of TikTok Shop Operations, SMB.
“We are pleased to have a market leader like TikTok as a powerful partner in our journey to reimagine the future of social commerce. TikTok Shop has the potential to demonstrate the mass appeal of in-app shopping, and we’re generating a lot of excitement from brands across our network that want to sell on their platform,” says Pete Elmgren, CommerceHub CRO.
“The world’s leading marketplaces trust CommerceHub to help them launch and scale curated product assortments, and drive agile, profitable e-commerce growth. Our ability to deliver this at scale for both our suppliers and retailers through the world’s largest commerce network is truly game-changing and rewarding for all of us at CommerceHub.”
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