Mercaux and Xiatech look to accelerate transformation of physical stores into omnichannel destinations
Mercaux, an omnichannel store platform specialist, has partnered with Xiatech, the company behind machine learning powered composable hyper-integration platform, Xfuze.
This will see Mercaux leverage Xfuze to accelerate the digital transformation of physical retail stores into omnichannel destinations by automatically connecting systems, unifying data and providing actionable insights staff need to successfully understand and provide hyper personalised omnichannel shopping experiences when it matters most to customers in-store.
“We recognise data as the bedrock of creating unforgettable customer experiences, streamlining store associates' tasks, and generating incremental revenues for retail stores,” says Olga Kotsur, Co-founder and CEO at Mercaux.
“We're excited to collaborate with Xiatech, an equally dynamic and forward thinking business, to harness the power of data by leveraging the power of its Xfuze platform, for the benefit of retailers and their customers.”
“Our partnership with Mercaux marks a significant leap forward in reshaping the retail landscape,” says Jonathan Summerfield, Founder and CEO at Xiatech.
“By seamlessly integrating Mercaux's in-store omnichannel prowess with Xiatech's Xfuze platform, we're empowering retailers with a panoramic view of their customers. This comprehensive data driven approach will drive hyper-personalised experiences, forging stronger connections and propelling the retail industry into a new era of customer centricity."
The announcement builds on an existing partnership between the two companies in promoting the business benefits of a future proof composable architecture.
Recently, Mercaux and Xiatech, with members of the MACH Alliance, unveiled a survey to quantify the value of MACH.
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