evian x Humanrace by Pharrell Williams limited edition bottles hit stores with SharpEnd powered experience
evian, in collaboration with Pharrell Williams and his skincare and lifestyle brand Humanrace, has launched two limited edition bottles in blue and green: one still and one sparkling.
This marks the first time evian has produced both iterations in glass form, building upon its 15-year track record of luxury designer collaborations. The bottles offer a connected experience focussed on well-being designed by SharpEnd using its io.tt platform
Williams says: "Staying hydrated is fundamental. These bottles represent more than just water - they're a reminder that self-care can be joyful.”
“My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
Dawid Borowiec, Global Director at evian, says: “evian, renowned for its real-life Fountain of Youth at its source in Evian Les Bains, has found an ideal partner in Humanrace.”
“Born from Pharrell’s philosophy and his commitment to global well-being, Humanrace perfectly complements evian’s vision of joyful wellness. Together with this partnership, we aim to inspire people to prioritise their wellbeing in a way that is accessible and enjoyable to all.”
To breathe life into the concept of the Fountain of Youth, evian and Humanrace partnered with photographer and filmmaker Laura Jane Coulson. The campaign assets celebrate inclusivity and being well. Set against Pharrell Williams’ track Joy, the initiative weaves themes of imagination, youth, and universal wellness.
Cameron Worth, CEO and Founder at SharpEnd, says: “To collaborate with one of the world’s most respected artists as well as continue our work with an iconic brand like evian is a wonderful privilege and a great way to showcase the power of our io.tt platform to deliver localised experiences.”
2024 RTIH INNOVATION AWARDS
Connected experiences are a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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