Sitoo Payments solution goes live, powered by Adyen, with Recognition offering set to follow in 2025

Sitoo Payments, powered by Adyen, is a new solution that combines the former’s Point of Sale functionality with the latter’s payment processing capabilities. It aims to simplify how retailers manage payments across markets and channels, unify physical and digital shopping experiences, and unlock high quality first-party data.  

This builds on years of collaboration between the two companies. As part of the new arrangement, Sitoo assumes full commercial responsibility for the customer relationship.

“With Sitoo Payments, we’ve created a solution that empowers retailers to scale globally while delivering exceptional customer experiences,” says Alexander Almonte, VP Business Development – Partner and Sales at Sitoo.

“This deepened partnership with Adyen allows us to innovate faster, operate more efficiently, and offer unmatched value to our customers. Sitoo Payments give retailers an agile, scalable platform that eliminates operational silos. It’s not just about transactions; it’s about enabling retailers to innovate and thrive in an increasingly competitive landscape.”

Almonte adds: "Our first call resolution rates have soared to 90%, compared to the industry average of 55%, while problem solving times have been cut by 85%, freeing up valuable resources for innovation. By reducing costs through eliminating multiple third-party integrations, we're able to pass these savings on to retailers using Sitoo, while equipping them with powerful tools to better understand customer behaviour and optimise transaction costs."  

The solution will also serve as the foundation for upcoming launches, including the product Sitoo Recognition, set to go live in early 2025.

Almonte concludes: “With a single tap, Sitoo Recognition will allow retailers to seamlessly connect with users, merging recognition and payment into one fluid motion. No need to unlock devices or search for apps - just instant, effortless engagement.”    

2024 RTIH INNOVATION AWARDS

Sitoo was among the winners at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.