The next real-world commerce drop in Walmart Discovered on Roblox has landed, just in time for summer

In April, we reported that Walmart was now able to sell physical goods directly to users inside Roblox.

Walmart Discovered users can have real-life items shipped directly to their doorsteps.

They are greeted with a new storefront showcasing virtual twins of select items sold at physical Walmart stores. The feature is gated specifically to users aged 13 or older in the United States only.

“There is a traditional sort of checkout flow where you put your name, your address and your credit card information, and that’s all powered by a Walmart API that handles all of the information super securely - it’s very safe,” Walmart Director of Brand Experiences and Strategic Partnerships Justin Breton, told Digiday.

“And once you hit checkout, you’ll get your confirmation email from Walmart. All of that is handled by us on the back end, the user will then get their item in the mail, but the virtual twin is granted immediately back on Roblox.”

A pilot is currently live, and now the next real-world commerce drop is here, just in time for summer.

In a LinkedIn post, Breton said: “The best part about this drop? All of the real-world items are less than $10! An .Onn Wireless Speaker for sunset in the park? Yes! A Goody Tru Headband after an afternoon in the pool? Absolutely! A colourful No Boundaries pouch for a day at the beach? Duh!”

He added: “For this summer themed drop, we partnered with three Roblox creators from our community: GreenPigXD, Raekaro, & SimplyALemon. Each chose a real-world item from Walmart.com and designed a corresponding virtual twin inspired by their UGC aesthetic.”

Users in the US can buy these real-world items and unlock the free virtual twin, all on Roblox.

Breton said: “We’re shortening the distance between inspiration and commerce and making it easier for the next generation of Walmart customers to discover and buy trending items from Walmart.com, all on a platform they know, love, and trust.”

“We’re thrilled by our initial results and excited to continue testing, learning, and optimising our real-world commerce offering alongside our partners at Roblox.”