Chipotle Mexican Grill launches new mobile app for UK market and offers free meals for first digital purchases

Chipotle Mexican Grill has announced the launch of its new mobile app in the UK, which aims to replicate the nuances of the in-restaurant ordering experience.

At checkout, users can select a restaurant location and pick-up time that is most convenient for them.

Additionally, Chipotle can now provide its guests with personalised offers and incentives that can be redeemed at any of its 19 restaurant locations across the country.  

It is offering a free meal to all customers once they make their first digital purchase on the new app or on online. This will appear in their Chipotle UK account within 72 hours of their initial meal purchase.  

"We are keenly focused on increasing access to our fresh food in the UK. The Chipotle UK app is the fastest way for our guests to try Chipotle and will better allow us to tailor our offerings and promotions to their individual preferences,” says Jacob M Summer, Director of European Operations.

Also on the mobile app front

The Gym Group has announced a major upgrade of its mobile app.

Founded in 2007, The Gym Group now has over 720,000 members and more than 150 gyms in the UK.

In a LinkedIn post, Jim Hingston, Digital Product Director, said: “We've developed some game changing new features taking our members' digital experience to the next level. The update for our app includes new workout hub, personalised workout recommendations, new workout tracking to beat your PBs and ability to create your own workout.”

He added: “I’m looking forward to hearing the feedback from our members as we continue our product innovation. We've got a lot more to come.”

“Great to get this one out in the wild and I'm very proud of the team; in awe of their talent and hard work. A big thank you to our partners EGYM, LeisureLabs and Funxtion for their support and effort.”