Chin chin! ASM Global and EBar team up to bring dual Beerwall unit to Manchester’s AO Arena

ASM Global, The Heineken Company UK and EBar have completed the installation of a dual Beerwall unit at Manchester’s AO Arena.

Located beside Block 121 on the main concourse, the Beerwall supplements an existing kiosk and offers customers a chance to grab a drink and get quickly back to their seat.

The installation was performed by a team from ASM Global, GWP, EBar and Heineken UK in order to showcase their portfolio of beers on offer at the AO Arena.

Steve Cooper, Vice President at ASM Global says: “We are continually striving to offer our customers the very best possible experience when they visit the AO Arena. This Beerwall installation puts us on the cutting-edge of hospitality innovation in the region”.

Nick Beeson, Managing Director at EBar, says: "We are delighted that ASM Global has chosen to partner with EBar in their world leading venue.”

“Our Beerwall units are built using industrial grade components that can be relied upon to keep serving delighted fans their high speed, keg fresh pints for years to come”.

Parklife 2024

This past weekend, Boxbar Tech rolled-out what is pitched as the biggest ever self-service, auto-pour festival bar.

This took place at Parklife 2024 in the UK.

In a LinkedIn post, the company said: “What can we say? WOW! Over the weekend, as well as running several other events and venue installations across the country, we teamed up with Parklife and delivered the world’s largest self-serve auto-pouring festival bar dispensing a full drinks menu.”

This featured: 35 terminals, two bars, ten products, including beer, cider, spirit and mixers, Prosecco and the world’s first self-serve automated Aperol Spritz cocktail bar.

Boxbar Tech added: “It’s no secret that the festival industry is going through tough times with costs spiralling out of control.”

“Bar queues and waiting times present a major problem for festivals, burning vital potential revenue and creating a poor customer experience. By bringing in Boxbar for 2024, Parklife were able to speed up service, slash queue times significantly and bring smiles to the faces of their fans.”

“This was the largest ever deployment of its kind and we’d like to take this opportunity to thank Daniel Pirie (Head of Bars, Parklife) for leading the charge, as well as the rest of the team at Parklife and owner Live Nation for being incredible to work alongside these past months.”

It concluded: “Replacing an entire main bar location with self-service technology at a festival of this scale takes a lot of trust in a shared vision. We understand that and can’t wait to see the partnership grow.”