Footwear, apparel and accessories retailer WSS picks Aptos ONE solution for mobile first store experiences

WSS is to deploy Aptos ONE PoS across 100+ stores in the United States.

Built on the Aptos ONE microservices-based platform, this is a mobile first application that aims to streamline and enhance in-store experiences for WSS’ shoppers and associates and reduce the hardware footprint in each location.

Founded in 1984 and acquired by Foot Locker, in 2021, WSS is a footwear, apparel and accessories retailer that offers top sportswear and private label brands.

For nearly a decade, it has leveraged Aptos software to support its retail operations.

This includes the use of solutions to manage inventory (Merchandising), engage customers (PoS, CRM), fulfil orders (OMS), audit transactions (Sales Audit) and analyse business performance (Analytics). 

Sarah Derba, Senior Director, Information Technology at WSS, says: “Building authentic relationships with our customers is core to who we are at WSS.”

“With Aptos ONE PoS, we see an opportunity for our associates to be ‘untethered’ from behind registers so they can interact freely with shoppers throughout the store.”

“With the software on mobile devices, associates have at their fingertips all the information they need to serve customers optimally, including customer preferences and purchase history, real-time inventory information, access to promotional offers, and much more.”

“Aptos ONE PoS is extremely user-friendly. It combines advanced functionality with a clean UI and simplified workflows so our associates can be trained on it quickly. Customer satisfaction and employee satisfaction go hand in hand.”

“Our investment in Aptos ONE is part of our commitment to provide the best experiences for employees and customers.” 

The retailer is also investing in technology architectures that will make its business adaptive to new trends and market shifts. As part of this strategy, WSS is expanding its footprint with new store openings.

“Tech stack agility is very important to us,” says Derba.

“We must meet our customers’ needs today and react quickly as their needs change. The extensibility of the Aptos ONE platform gives us the flexibility to differentiate our brand and pursue new opportunities as they arise.” 

“With our Aptos ONE platform, we are helping retailers break down data silos, unify front-end and back-end systems, and reinvent consumer and associate experiences,” says Jeremy Grunzweig, Aptos General Manager.

“WSS is an extraordinary retailer that makes a meaningful difference in the communities it operates in. We’re grateful for our long-standing partnership with WSS and excited for its next phase of retail tech innovation with Aptos ONE.”