E-commerce company Omni Retail Enterprises brings in industry veteran Jeff Haddox as Chief Technology Officer

Omni Retail Enterprises, operator of a portfolio of lifestyle digital storefronts and communities covering home decor, apparel, health and wellness products, fitness and educational programmes, has appointed Jeff Haddox as Chief Technology Officer.

He will oversee all digital selling channels, enterprise project planning, infrastructure, and data analytics for Omni’s brands.

“In today’s rapidly changing retail landscape, we have enhanced our team with a leader who clearly understands how consumers engage with brands digitally. Jeff’s extensive experience in omnichannel strategy, analytics and innovation aligns perfectly with our mission of reimagining Omni’s iconic brands for today’s consumer,” says Sharon Leite, Omni’s CEO. 

“His relentless focus on the customer, and experience leading and deploying innovative technology solutions will provide a wealth of knowledge that can be leveraged by our portfolio companies.”

Haddox most recently served as Chief Digital Officer at RuffleButts, a children’s clothing digital storefront, and was previously Senior Vice President of Digital Experience & Analytics at Academic Partnerships, which helps regional public universities and small colleges grow their online programmes.

He spent most of his career at Pier 1 Imports in numerous leadership roles with increasing responsibility across marketing, business development, digital and e-commerce.

Haddox is an adjunct professor in the digital retailing programme at the University of North Texas teaching Digital Retail Analytics and Managing a Diverse Workforce.

He holds an undergraduate degree in Economics from the University of North Texas, MBA with a focus on Information Systems from Tarleton State University and DBA in Leadership from Walden University.

“I’m excited to join Omni Retail Enterprises at this pivotal time. Deploying innovative and emerging technology solutions enabling the business to engage and build relationships with customers will be a top priority,” he says.

“I look forward to driving growth by connecting customers and the communities we serve to new channels, delivering a seamless customer experience and accelerating the reinvention of Omni’s iconic brands.”