Userled announces £4 million pre-seed funding round to bring AI generative marketing to B2B firms

Userled, a startup focused on how B2B companies create and manage personalised marketing campaigns at scale, has raised £4 million in a pre-seed funding round led by LocalGlobe, with participation from Dig Ventures.

The funding will be used to continue hiring talent to build MarTech products.

Founded in 2023 by CEO Yann Sarfati (Revive, former sales lead at Salesforce and Incident.io) and CTO Tristan Saunders (Revive, tech lead at American Express and lead software engineer at nate), Userled is a no-code interface and AI powered platform automating the rapid creation and distribution of tailored, branded marketing campaigns.

Customers can deploy multiple personalised campaigns across all their target platforms from email, Linkedin, Meta and more.

Also, because Userled integrates with existing CRM systems and major IP reveal providers, they can track engagement, end-to-end journeys and conversion in real-time.

The platform is able to do this without the need for third-party cookies. Userled has built a cookieless fingerprinting and identity layer that enables a full view of their behaviour at the account and contact level, all while being fully GDPR and CCPA compliant.

It says that this will prove critical in the wake of Google, Apple and other tech companies disabling the use of third-party cookies later this year and into 2025.

The company has worked with the likes of Wayflyer, Deel, Onfido, Encord and Elastic.

Yann Sarfati, Co-Founder and CEO at Userled, says: "Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale.”

“They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle.”

“We’re making personalised marketing easy, accessible and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape.”

“This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth."

Mish Mashkautsan, Partner at LocalGlobe, says: “Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams.”

“By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth - a key priority for any B2B company, especially these days.”

The funding also included participation from business angels including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski and Celonis DACH GM Remy Lazarovici.

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.