ImagineCreate AI targets e-commerce brands with new AI image generation and try-on technology

ImagineCreate AI has announced a new suite of AI image generation tools, supporting its mission to fuel brands with more efficient and high quality methods of photo creation.

“No matter the size, every brand depends on product photography for their website, ads, and channels, yet producing professional-quality images has traditionally been a costly and time-consuming process, involving studio rentals, photographer bookings, photo editing, and reshoots,” says former Shopify Director Fatima Yusuf, Founder and CEO at ImagineCreate AI.

“It's why I’m thrilled to share this best-in-class AI image generation technology, delivering ultra-realistic images at a fraction of the cost. We’re on a mission to enable personalised, high quality image creation and unforgettable experiences for brands of every size with the power of AI.” 

ImagineCreate AI’s fashion photography tool generates photoshoots from flat lay images to lifestyle images, on any model, anywhere in the world, in a matter of seconds.

This allows brands to personalise their images and quickly tap into evolving trends. This tool also allows merchants to customise apparel images based on their buyer’s demographics and preferences.

Similarly, the new photography tools will allow brands to generate new product images with speed by easily uploading an existing image of one or multiple products.

ImagineCreate AI’s product photography tool will automatically remove the background of the images while preserving brand details and generate new high quality product shots, by simply describing the scene around the product(s).

Customers can now see the product on themselves with ImagineCreate AI’s new Virtual Try-On tool, by selecting the pieces they would like to try-on and uploading an image of themselves before purchasing.

Alternatively, they may personalise an AI model to visualise what the clothing will look like before checking out. Virtual Try-On via SHOP is currently available to enterprise users.

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.