AI powered workplace operations platform SafetyCulture closes $165 million round and eyes global expansion

SafetyCulture reports an $AU165 million funding round, giving it a valuation of $AU2.5 billion. This was led by Airtree Ventures and is the largest initial investment the venture capital firm has made. 

SafetyCulture’s Founder and CEO, Luke Anear, says: “We are excited about the opportunities the round creates for us to accelerate our growth and help even more customers.”

“It’s a tough environment to be raising in, but we’re proud of the results the business is delivering and pleased that we can continue to create regular liquidity events for early investors and long-term employees.”

The funding round follows the launch of a workplace operations platform in October 2023, which introduced new capabilities in training, asset management, sensors and IoT functionality.

The company, whose customers include Krispy Kreme and Marriott, introduced AI enhanced features, such as mobile first training course creation and instant inspection template generation from prompts, images, or files.

And it believes there is still much more potential for AI to change the lives of frontline workers.

“We’ve only scratched the surface when it comes to transforming frontline work. Few tech companies have our direct reach to frontline workers across so many different industries, so we have both a responsibility and a massive opportunity to create significant change for these people,” says Anear.

“We’ve built the world’s largest repository of workplace data, containing over five petabytes of data and billions of images. AI is the way we can make sense of that information, and if we can harness it properly, we’ll effectively be able to give frontline teams superpowers that will completely change the way they work.”

Kell Reilly, Partner at Airtree Ventures, says: “Having tracked SafetyCulture’s journey to date, now is an opportune time to join them at this inflection point.”

“SafetyCulture has all the hallmarks of Silicon Valley’s tech heavyweights - a compelling vision, product, scale and team. We’re excited to partner with another Aussie success story that’s making waves on the global stage.”

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.