Cutler and Gross teams with Swedish retail tech firm Voyado for omnichannel CX push

Voyado has announced a partnership with Cutler and Gross, a British luxury eyewear brand, to improve its omnichannel customer engagement and support its growth plans.

Max Etheridge, Director of Sales UK and Ireland at Voyado, comments: "We're thrilled to partner with Cutler and Gross, a brand synonymous with British style and craftsmanship. This collaboration marks the beginning of an exciting journey, where our expertise in retail technology will perfectly support the brand’s vision for growth, and together, we'll create a tailored customer journey that reflects their premium messaging."

“This new partnership, whilst strengthening our position in the luxury and premium fashion space, also showcases our growing capabilities in this market. I’ve seen a huge change in what drives customer loyalty over the last decade and now, we’re able to work closely with retailers, in any sector, to uncover what loyalty now looks like and how they can build it for their brand.”

Jack Dooley, CEO at Cutler and Gross, says: “Since 1969, Cutler and Gross has forged a reputation for its optical excellence and craftsmanship. We're excited to build on this and grow our customer-centric approach through Voyado's powerful tech stack.”

“We aim to combine the exceptional in-store experience with online and provide a seamless customer journey through loyalty and personalisation. The capabilities of Voyado's technology will allow us to understand our customers further and provide a world-class experience wherever they are.”

The partnership will also enable more strategically designed loyalty incentives. As part of this, Cutler and Gross plans to launch a loyalty programme offering exclusive rewards, such as experiential rewards and exclusive offers for the most loyal customers.

2024 RTIH INNOVATION AWARDS

Customer engagement was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.