Kenshoo Skai announces integration with dunnhumby and Epsilon powered Tesco Media and Insight Platform
Kenshoo Skai, an omnichannel advertising platform for commerce media, has announced a new partnership with Tesco Media and Insight Platform, powered by dunnhumby and operated via Epsilon Retail Media.
Through this integration, advertisers can manage Tesco sponsored product ads directly in Kenshoo Skai, while leveraging Celeste, Kenshoo Skai’s GenAI marketing agent purpose built for commerce media, to streamline workflows, drive campaign performance, and respond to changes in real-time.
By consolidating Tesco campaigns alongside 300+ global retailers and publishers, Kenshoo Skai says that it enables marketers to plan, activate, measure and fine-tune all of their campaigns in one centralised place.
“With grocery shopping representing some of the most frequent and high intent consumer interactions, Tesco Media offers advertisers a powerful way to reach customers where loyalty and purchase decisions are being made,” says Simon Piper, Executive Vice President EMEA at Kenshoo Skai.
“By bringing Tesco into Kenshoo Skai’s omnichannel platform, brands and agencies can now expand their retail media strategies with precision, automate for stronger returns, and prove the impact of their investment across the entire commerce journey.”
“We’re thrilled to partner with Kenshoo Skai to bring Tesco Media campaigns to life in a whole new way,” says Florian Clemens, Director Strategy, Proposition & Measurement at Tesco Media.
“This integration empowers brands to reach millions of high frequency grocery shoppers with precision, manage campaigns more efficiently through Kenshoo Skai’s omnichannel platform, and turn insights into measurable results across the entire commerce journey. Together, we’re helping advertisers unlock the full potential of retail media.”
2025 RTIH INNOVATION AWARDS
Grocery retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…